The SFA Group continues to strengthen its international footprint with the opening of its 30th subsidiary in Mexico City. This new entity marks an important step in the Group’s regional development strategy, expanding its Americas region, which already includes subsidiaries in the United States, Canada, and Brazil.
The new subsidiary will be led by Enrique Fernandez Hernández, Sales Manager of SFA Mexico, who will oversee the development of the Mexican market and contribute to strengthening the Group’s presence across Latin America.

A strategic move to support regional growth

With SFA Mexico, the Group reinforces its commitment to serving customers across Latin America with innovative, easy-to-install, and reliable sanitation solutions.
This local presence will enable faster product availability, improved technical support, and closer cooperation with distributors, installers, and construction professionals throughout the region.

Expanding access to proven solutions

SFA Mexico will focus on the Group’s key product ranges, including macerators, lifting stations, and grey-water pumps, designed to meet the specific needs of local buildings, infrastructure, and environmental conditions.
By combining French engineering expertise with regional market proximity, the subsidiary will strengthen the Group’s capacity to deliver efficient and sustainable water management solutions.

Part of a balanced global expansion

Following the openings of SFA India and SFA Vietnam in 2022 and the successful launch of SFA Korea in 2023, this new establishment in Mexico further supports the Group’s geographical rebalancing and its ambition to offer regionalized support to customers on five continents.

With more than 65 years of experience and operations in over 70 countries, the SFA Group continues to advance its mission: making modern and accessible sanitation solutions available everywhere.