GROUP EXECUTIVE COMMITTEE (COMEX)

By establishing the COMEX, the Group equips itself with an executive decision-making body that sets its strategy, steers performance and resources, and takes collective accountability for the Group’s results — enabling it to shape its future and sustain its competitive edge.

10 Members

The COMEX comprises the Group’s senior executive leaders, including:

• Chief Executive Officer (CEO)
• Deputy Chief Executive Officer (Deputy CEO)
• Chief Financial Officer (CFO)
• Chief Information Officer (CIO)
• Chief Operating Officer (COO)
• Chief Commercial Officer (CCO)
• Chief Marketing Officer (CMO)
• Chief Technology Officer (CTO)
• Chief Human Resources Officer (CHRO)
• Chief Supply Chain Officer (CSCO)

1 · Define Strategy and Arbitrate Major Choices

• Set the Group’s vision, mission and long-term strategic objectives, and arbitrate the major choices of the Horizon 2030 plan.
• Draw on analysis of the external environment, market trends and the competitive landscape to inform strategic direction.
• Ensure the strategy remains aligned with the Group’s core values and strengths.

2 · Steer Performance and Allocate Resources

• Steer Group performance against its strategic and financial objectives.
• Allocate resources and set priorities across brands, subsidiaries and regions.
• Review major strategic projects at key decision gates (go / no-go), remove roadblocks and make course corrections.

3 · Report and Take Collective Accountability

• Report the Group’s results and progress to the SFA Board.
• Take collective ownership of the decisions made and defend them consistently.
• Ensure their effective deployment across all Group entities, with cross-functional alignment.